What is video marketingYou’re watching the game or your favorite show and right when it’s getting good the sponsors of that game or show feel it’s the best time to draw your attention to their commercial. And all you can say is “Are you kidding me?” OK, maybe in other words. Well, in essence, video marketing is a commercial.Two peas in a podIf you are like me, then you know what it’s like to struggle to get your video looking professional while trying not to spend all day doing so. And when you do spend countless hours on a small segment of the video, it still somehow manages to totally mess up in the end. So then you go looking for some tutorial online somewhere hoping it’ll be your superhero. But unfortunately, it proved only to be your worst enemy. Some folk EasyAzon s will leave out the smallest detail that just so happens to be the power switch ‘On’ (extremely frustrating). So what do you do when this happens?The search is onI wouldn’t be surprised if you do what I do. When I get stuck between a rock and a hard place – I look for help within a program. People are so smart on programming just the thing I need (not all the time, but some of the time). Every now and then you can find a diamond in the rough. The hunt is overThe program is called Stinger Video Marketing, or StingerVideos. Now I’m picky, critical, and skeptical (hey, you have to be in this world), but to my surprise this product actually quickly creates videos with 3D works and other fancy things (if you choose). Not to mention, the quality is beyond impressive.
Category: Marketing
The new Media is Causing More Problems Than it is Worth!
Clients and their brands risk alienating consumers by running TV-style ads before and after Internet TV programs, according to research. The majority of commercial broadcasters rely on pre- and post-roll ads to generate revenue from video-on-demand platforms, which allow viewers to watch shows via the Internet. However, the latest study showed that viewers react negatively to interruptive TV-style ads, and attempt to skip them wherever possible. And if they are doing that surely that must be true of regular broadcast television! Now with all the current hype about the promise of “mobile”…, the constant barrage of how from now on everyone will be watching Star Wars on their cell phone, with ad breaks every ten minutes, or until the battery runs o webdesign ut just as Darth Vador is about to kick Luke Skywalker’s backside. And yet recent research indicates that 84% of mobile users just want a mobile phone just to make. Wait for it. To make phone calls! And they certainly dont want advertisements. And yet just listen to this ringing endorsement of mobile phone advertising by one of the industries rising stars: .We’re about to launch the results of a major usage and attitude survey into mobile media in the UK and one tidbit I can share with you is that ‘regular’ users of mobile media spend less time reading newspapers. If these heavy users are a harbinger of the masses then we’ll all be ‘heads down’ looking at 2×2 screens on the way to work; if this happens then advertisers will scramble to buy space on it.
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